Saturday, November 19, 2011

Sony Planning to Cut Out the Middle Men


In the Blogaboutech Mixtape, volume 2 I briefly wrote about Youtube and its $100 million plan to get star power onto its channel. My thoughts, besides the pun about Ashton Kutcher, Shaquile O'Neal and the Armageddon, were how this could be the beginning of the end for cable television. Well, here goes another potential nail in the coffin for it.

Sony is in talks with several big media companies to create internet streaming televisions that will cut out cable service providers. The idea is to bring television back to the way it use to be with a few channels. Y'know, quality over quantity.

I gave up cable television a long time ago. Paying over $80.00 a month for a ton of channels I won't watch nor care for got old a long time ago. Every once in a while I'll head over to my neighbors crib for a little Walking Dead or to watch the football game, but the commercials make it almost impossible to enjoy it. Television advertisements are so intrusive that I feel like I've tuned in to watch commercials with a little dramatic or comedic break in between.

Netflix on the other hand allows me to watch shows back to back and pause them when I'm tired without someone trying to convince me to use Tide with bleach or buy a new Ford. Sure, I'm about a year off or the show is probably canceled but I rather like the idea of paying for real, customizable options.

Being able to watch television streamed live on a television connected to the internet presents so many possibilities. I for one am excited if it really works. That is, until advertisement companies figure out a way to ruin the whole thing. Yes, that day will come.

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